Mr Mason, who is no media virtuoso, has been shadowed by Salmond throughout the campaign, raising the stakes and arguably making the difference between a slender 365 vote victory and a Labour hold.
Meanwhile, this is Gordon Brown's darkest day. Admittedly, he hasn't dropped any clangers lately but as pundits keep mentioning, people have stopped listening. Barring a terrorist attack or a phenomenal British Olympic performance, people aren't going to start listening.
A change at the top or the catharsis of a General Election would get people interested again - but Labour's quandary is a lack of viable leadership alternatives and a very slim chance of winning any plebiscite.
Meanwhile, in Scotland, Margaret Curran's leadership chances are now minimal, putting to rest Labour's best hope of a break and a new start.
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